Free · 10 emails · 10 days

Free · 10 emails · 10 days

Become a stronger,
faster runner in 10 days.

Become a stronger,
faster runner in
10 days.

Most runners skip strength work because they don't know how to fit it in.

This free email course shows you exactly how — one lesson at a time, delivered to your inbox every day for 10 days.

Free. No spam. Unsubscribe anytime.
Lesson 1 arrives in your inbox within minutes.

what's inside

what's inside

10 lessons. 10 days.

Every email is short, practical, and built around one idea. By day 10 you'll understand exactly how to train smarter — and why it works.

Day 1
Science

Why most runners plateau

The real reason your times stop improving after year one, and the shift that changes everything.

Day 2
Running

The one pace you're getting wrong

Most training plans miss this, and it's costing you minutes on race day.

Day 3
Strength

The 3-session strength week that fits around your running

Exactly how to structure strength work so it complements your running, not competes with it.

Day 4
Nutrition

What to eat before, during and after a long run

Simple fuelling rules that stop the wall from ever showing up.

Day 1
Science

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Day 1
Science

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Day 1
Science

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Day 1
Science

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your coach

About London Fitness Guy.

Written by James.
London Fitness Guy.

James Stirling

@london_fitness_guy

I've spent over a decade coaching runners — from first-timers to marathon veterans. Every runner I've coached has hit a personal best. Every single one. This email course is built around the same principles I use with my 1-1 coaching clients — the methodology that makes that record possible.

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Feel Stronger & Fitter

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Followers

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Years experience

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Sleep & Feel Better

People who committed to the process.

People who committed.

This is what happens when your plan fits your life.

This is what happens when your plan fits around your life.

  • 'James is an exceptional 1:1 coach (and a great human being) and I recommend him without hesitation. I came to him wanting marathon PRs and better strength for running; he took the time in our first consultation to absorb every detail about my training history, nutrition, lifestyle, and goals, then built a plan that felt genuinely tailored to me. By the end of our training block, I ran a 35-minute PR on the NYC Marathon course (and my fastest marathon yet!).'

    Ben, NY Marathon

  • 'Working with James and his online platform has been fantastic. I attempted my first half marathon last month, and James's program offered clear consistent weight workouts and run plans that gradually built my strength and endurance to meet my goals for the race and it was fun doing it. The app-based interface also allowed me to be in touch with James for any and all of my questions. It's been a very rewarding experience. Thanks James!'

    Naeema, Royal Parks Half

  • 'James has been incredibly supportive and adaptable throughout my training journey. As a mum with a young baby, finding the time and energy to train wasn't always easy, but James tailored my plan perfectly around my schedule. His constant encouragement and moral support kept me motivated, even on the tougher days. I wasn't originally a runner, but thanks to his guidance and coaching, I not only completed my half marathon — I beat my goal time. I couldn't have asked for a better coach!'

    Hind, Palma Half

  • 'Your ability to listen, adapt, and create a plan that truly worked for me - not just in terms of performance, but also my schedule and well being - made all the difference. I can't thank you enough for your patience, encouragement, and expertise throughout this training session. I couldn't have done it without you!'

    Hinna, Tokyo Marathon

  • 'James has introduced me to new coaching methods and increased my interest in metrics / heart rate training. The results have been fantastic and I can't wait to achieve more running PBs with his expertise!'

    Hannah, Richmond 10km

  • 'James is an exceptional 1:1 coach (and a great human being) and I recommend him without hesitation. I came to him wanting marathon PRs and better strength for running; he took the time in our first consultation to absorb every detail about my training history, nutrition, lifestyle, and goals, then built a plan that felt genuinely tailored to me. By the end of our training block, I ran a 35-minute PR on the NYC Marathon course (and my fastest marathon yet!).'

    Ben, NY Marathon

  • 'Working with James and his online platform has been fantastic. I attempted my first half marathon last month, and James's program offered clear consistent weight workouts and run plans that gradually built my strength and endurance to meet my goals for the race and it was fun doing it. The app-based interface also allowed me to be in touch with James for any and all of my questions. It's been a very rewarding experience. Thanks James!'

    Naeema, Royal Parks Half

  • 'James has been incredibly supportive and adaptable throughout my training journey. As a mum with a young baby, finding the time and energy to train wasn't always easy, but James tailored my plan perfectly around my schedule. His constant encouragement and moral support kept me motivated, even on the tougher days. I wasn't originally a runner, but thanks to his guidance and coaching, I not only completed my half marathon — I beat my goal time. I couldn't have asked for a better coach!'

    Hind, Palma Half

  • 'Your ability to listen, adapt, and create a plan that truly worked for me - not just in terms of performance, but also my schedule and well being - made all the difference. I can't thank you enough for your patience, encouragement, and expertise throughout this training session. I couldn't have done it without you!'

    Hinna, Tokyo Marathon

  • 'James has introduced me to new coaching methods and increased my interest in metrics / heart rate training. The results have been fantastic and I can't wait to achieve more running PBs with his expertise!'

    Hannah, Richmond 10km

  • 'James is an exceptional 1:1 coach (and a great human being) and I recommend him without hesitation. I came to him wanting marathon PRs and better strength for running; he took the time in our first consultation to absorb every detail about my training history, nutrition, lifestyle, and goals, then built a plan that felt genuinely tailored to me. By the end of our training block, I ran a 35-minute PR on the NYC Marathon course (and my fastest marathon yet!).'

    Ben, NY Marathon

  • 'Working with James and his online platform has been fantastic. I attempted my first half marathon last month, and James's program offered clear consistent weight workouts and run plans that gradually built my strength and endurance to meet my goals for the race and it was fun doing it. The app-based interface also allowed me to be in touch with James for any and all of my questions. It's been a very rewarding experience. Thanks James!'

    Naeema, Royal Parks Half

  • 'James has been incredibly supportive and adaptable throughout my training journey. As a mum with a young baby, finding the time and energy to train wasn't always easy, but James tailored my plan perfectly around my schedule. His constant encouragement and moral support kept me motivated, even on the tougher days. I wasn't originally a runner, but thanks to his guidance and coaching, I not only completed my half marathon — I beat my goal time. I couldn't have asked for a better coach!'

    Hind, Palma Half

  • 'Your ability to listen, adapt, and create a plan that truly worked for me - not just in terms of performance, but also my schedule and well being - made all the difference. I can't thank you enough for your patience, encouragement, and expertise throughout this training session. I couldn't have done it without you!'

    Hinna, Tokyo Marathon

  • 'James has introduced me to new coaching methods and increased my interest in metrics / heart rate training. The results have been fantastic and I can't wait to achieve more running PBs with his expertise!'

    Hannah, Richmond 10km

Free · starts today

10 days. One email a day.
Better running.

Become a stronger,
faster runner in
10 days.

Free. No commitment. Just the knowledge that makes the difference between running more and running smarter.

Free. No spam. Unsubscribe anytime.
Lesson 1 arrives in your inbox within minutes.