Free · 10 emails · 10 days

Free · 10 emails · 10 days

Become a stronger,
faster runner in 10 days.

Become a stronger,
faster runner
in 10 days.

Most runners train hard and still don't improve. The reason is almost always the same, no structure.

10 days. One email a day. Everything you need to train smarter, run faster, and stay injury free.

10 days. One email a day. Everything you need to train smarter, run faster, and stay injury free.

Free. No spam. Unsubscribe anytime.
Lesson 1 arrives in your inbox within minutes.

what's inside

what's inside

10 lessons. 10 days.

Every email is short, practical, and built around one idea. By day 10 you'll understand exactly how to train smarter, run faster and why it works.

Day 1
Running

The basics

How many runs, the type of runs and the starting strucutre

Day 2
Running

The structure

How to build a week that actually works and supports your body to get faster

Day 3
Strength

The strength days

What a strength session for runners actually looks like.

Day 4
Running

The pacing

The trainig tool to set your training paces and heart rate zone.

Day 5
Science

The easy days

Why 80% of your running should feel almost too easy and the science behind Zone 2iption.

Day 6
Science

The hard days

Why interval sessions drive the biggest performance gains — and why getting the balance wrong leads to fatigue

Day 7
Science

The recovery days

Why recovery isn't optional and how to deload for performance gains

Day 8
Nutrition

The fuel

How to eat around your training and what to do before, during, and after runs to perform better and recover faster.

Day 9
Science

The mindset

The mental skills that keep you consistent

Day 10
Strength

The injury preventers

The key habits and exercises that keep runners healthy and why most injuries are preventable.

your coach

About London Fitness Guy.

Written by James.
London Fitness Guy.

James Stirling

@london_fitness_guy · 1.4M followers

I've spent over a decade coaching runners, from first-timers to marathon veterans. Every runner I've coached has hit a personal best. Every single one. This email course is built around the same principles I use with my 1-1 coaching clients and the methodology that makes that record possible.

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Feel Stronger & Fitter

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Years experience

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Sleep & Feel Better

People who committed to the process.

People who committed.

This is what happens when your plan fits your life.

This is what happens when your plan fits around your life.

  • 'James is an exceptional 1:1 coach (and a great human being) and I recommend him without hesitation. I came to him wanting marathon PRs and better strength for running; he took the time in our first consultation to absorb every detail about my training history, nutrition, lifestyle, and goals, then built a plan that felt genuinely tailored to me. By the end of our training block, I ran a 35-minute PR on the NYC Marathon course (and my fastest marathon yet!).'

    Ben, NY Marathon

  • 'Working with James and his online platform has been fantastic. I attempted my first half marathon last month, and James's program offered clear consistent weight workouts and run plans that gradually built my strength and endurance to meet my goals for the race and it was fun doing it. The app-based interface also allowed me to be in touch with James for any and all of my questions. It's been a very rewarding experience. Thanks James!'

    Naeema, Royal Parks Half

  • 'James has been incredibly supportive and adaptable throughout my training journey. As a mum with a young baby, finding the time and energy to train wasn't always easy, but James tailored my plan perfectly around my schedule. His constant encouragement and moral support kept me motivated, even on the tougher days. I wasn't originally a runner, but thanks to his guidance and coaching, I not only completed my half marathon — I beat my goal time. I couldn't have asked for a better coach!'

    Hind, Palma Half

  • 'Your ability to listen, adapt, and create a plan that truly worked for me - not just in terms of performance, but also my schedule and well being - made all the difference. I can't thank you enough for your patience, encouragement, and expertise throughout this training session. I couldn't have done it without you!'

    Hinna, Tokyo Marathon

  • 'James has introduced me to new coaching methods and increased my interest in metrics / heart rate training. The results have been fantastic and I can't wait to achieve more running PBs with his expertise!'

    Hannah, Richmond 10km

  • 'James is an exceptional 1:1 coach (and a great human being) and I recommend him without hesitation. I came to him wanting marathon PRs and better strength for running; he took the time in our first consultation to absorb every detail about my training history, nutrition, lifestyle, and goals, then built a plan that felt genuinely tailored to me. By the end of our training block, I ran a 35-minute PR on the NYC Marathon course (and my fastest marathon yet!).'

    Ben, NY Marathon

  • 'Working with James and his online platform has been fantastic. I attempted my first half marathon last month, and James's program offered clear consistent weight workouts and run plans that gradually built my strength and endurance to meet my goals for the race and it was fun doing it. The app-based interface also allowed me to be in touch with James for any and all of my questions. It's been a very rewarding experience. Thanks James!'

    Naeema, Royal Parks Half

  • 'James has been incredibly supportive and adaptable throughout my training journey. As a mum with a young baby, finding the time and energy to train wasn't always easy, but James tailored my plan perfectly around my schedule. His constant encouragement and moral support kept me motivated, even on the tougher days. I wasn't originally a runner, but thanks to his guidance and coaching, I not only completed my half marathon — I beat my goal time. I couldn't have asked for a better coach!'

    Hind, Palma Half

  • 'Your ability to listen, adapt, and create a plan that truly worked for me - not just in terms of performance, but also my schedule and well being - made all the difference. I can't thank you enough for your patience, encouragement, and expertise throughout this training session. I couldn't have done it without you!'

    Hinna, Tokyo Marathon

  • 'James has introduced me to new coaching methods and increased my interest in metrics / heart rate training. The results have been fantastic and I can't wait to achieve more running PBs with his expertise!'

    Hannah, Richmond 10km

  • 'James is an exceptional 1:1 coach (and a great human being) and I recommend him without hesitation. I came to him wanting marathon PRs and better strength for running; he took the time in our first consultation to absorb every detail about my training history, nutrition, lifestyle, and goals, then built a plan that felt genuinely tailored to me. By the end of our training block, I ran a 35-minute PR on the NYC Marathon course (and my fastest marathon yet!).'

    Ben, NY Marathon

  • 'Working with James and his online platform has been fantastic. I attempted my first half marathon last month, and James's program offered clear consistent weight workouts and run plans that gradually built my strength and endurance to meet my goals for the race and it was fun doing it. The app-based interface also allowed me to be in touch with James for any and all of my questions. It's been a very rewarding experience. Thanks James!'

    Naeema, Royal Parks Half

  • 'James has been incredibly supportive and adaptable throughout my training journey. As a mum with a young baby, finding the time and energy to train wasn't always easy, but James tailored my plan perfectly around my schedule. His constant encouragement and moral support kept me motivated, even on the tougher days. I wasn't originally a runner, but thanks to his guidance and coaching, I not only completed my half marathon — I beat my goal time. I couldn't have asked for a better coach!'

    Hind, Palma Half

  • 'Your ability to listen, adapt, and create a plan that truly worked for me - not just in terms of performance, but also my schedule and well being - made all the difference. I can't thank you enough for your patience, encouragement, and expertise throughout this training session. I couldn't have done it without you!'

    Hinna, Tokyo Marathon

  • 'James has introduced me to new coaching methods and increased my interest in metrics / heart rate training. The results have been fantastic and I can't wait to achieve more running PBs with his expertise!'

    Hannah, Richmond 10km

Free · starts today

10 days. One email a day.
Faster, stronger running.

Become a stronger,
faster runner in
10 days.

Free. No commitment. Just the knowledge that makes the difference between running more and running smarter.

Free. No spam. Unsubscribe anytime.
Lesson 1 arrives in your inbox within minutes.