Trusted by 1000+ clients

Trusted by 1000+ clients

Build Strength. Run Fast.

A proven method built around your race, your schedule and your life.

Every runner coached hits a personal best.

Book your free call with London Fitness Guy

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Feel Stronger & Fitter

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Achieve their goals

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Sleep & Feel Better

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A plan built for your race.

Whether it's your first or your fastest, your plan is built bespoke to your race day.

Break your 10k time

If your goal is speed, you need to be running the right sessions, at the right paces, on the right days.

Hit your half marathon goal

Structured training, real data, and strength work keeps you injury-free and confidence on race day.

Run your best marathon

Every session has a purpose and every phase has intent. Cross the finish line stronger and faster.

Built for people like you.

Built for people like you.

Built for people like you.

You have a race booked and now the preparation starts.

You have a race booked and now the preparation starts.

You struggle to balance strength training with running.

You struggle to balance strength training with running.

You keep picking up injuries that derail your training and progress.

You keep picking up injuries that derail your training and progress.

You want a programme that tells you exactly what pace to run.

You want a programme that tells you exactly what pace to run.

You've plateaued with the same times, effort and progress.

You've plateaued with the same times, effort and progress.

People who committed to the process.

People who committed.

This is what happens when your plan fits your life.

This is what happens when your plan fits around your life.

  • 'James is an exceptional 1:1 coach (and a great human being) and I recommend him without hesitation. I came to him wanting marathon PRs and better strength for running; he took the time in our first consultation to absorb every detail about my training history, nutrition, lifestyle, and goals, then built a plan that felt genuinely tailored to me. By the end of our training block, I ran a 35-minute PR on the NYC Marathon course (and my fastest marathon yet!).'

    Ben, NY Marathon

  • 'Working with James and his online platform has been fantastic. I attempted my first half marathon last month, and James's program offered clear consistent weight workouts and run plans that gradually built my strength and endurance to meet my goals for the race and it was fun doing it. The app-based interface also allowed me to be in touch with James for any and all of my questions. It's been a very rewarding experience. Thanks James!'

    Naeema, Royal Parks Half

  • 'James has been incredibly supportive and adaptable throughout my training journey. As a mum with a young baby, finding the time and energy to train wasn't always easy, but James tailored my plan perfectly around my schedule. His constant encouragement and moral support kept me motivated, even on the tougher days. I wasn't originally a runner, but thanks to his guidance and coaching, I not only completed my half marathon — I beat my goal time. I couldn't have asked for a better coach!'

    Hind, Palma Half

  • 'Your ability to listen, adapt, and create a plan that truly worked for me - not just in terms of performance, but also my schedule and well being - made all the difference. I can't thank you enough for your patience, encouragement, and expertise throughout this training session. I couldn't have done it without you!'

    Hinna, Tokyo Marathon

  • 'James has introduced me to new coaching methods and increased my interest in metrics / heart rate training. The results have been fantastic and I can't wait to achieve more running PBs with his expertise!'

    Hannah, Richmond 10km

  • 'James is an exceptional 1:1 coach (and a great human being) and I recommend him without hesitation. I came to him wanting marathon PRs and better strength for running; he took the time in our first consultation to absorb every detail about my training history, nutrition, lifestyle, and goals, then built a plan that felt genuinely tailored to me. By the end of our training block, I ran a 35-minute PR on the NYC Marathon course (and my fastest marathon yet!).'

    Ben, NY Marathon

  • 'Working with James and his online platform has been fantastic. I attempted my first half marathon last month, and James's program offered clear consistent weight workouts and run plans that gradually built my strength and endurance to meet my goals for the race and it was fun doing it. The app-based interface also allowed me to be in touch with James for any and all of my questions. It's been a very rewarding experience. Thanks James!'

    Naeema, Royal Parks Half

  • 'James has been incredibly supportive and adaptable throughout my training journey. As a mum with a young baby, finding the time and energy to train wasn't always easy, but James tailored my plan perfectly around my schedule. His constant encouragement and moral support kept me motivated, even on the tougher days. I wasn't originally a runner, but thanks to his guidance and coaching, I not only completed my half marathon — I beat my goal time. I couldn't have asked for a better coach!'

    Hind, Palma Half

  • 'Your ability to listen, adapt, and create a plan that truly worked for me - not just in terms of performance, but also my schedule and well being - made all the difference. I can't thank you enough for your patience, encouragement, and expertise throughout this training session. I couldn't have done it without you!'

    Hinna, Tokyo Marathon

  • 'James has introduced me to new coaching methods and increased my interest in metrics / heart rate training. The results have been fantastic and I can't wait to achieve more running PBs with his expertise!'

    Hannah, Richmond 10km

  • 'James is an exceptional 1:1 coach (and a great human being) and I recommend him without hesitation. I came to him wanting marathon PRs and better strength for running; he took the time in our first consultation to absorb every detail about my training history, nutrition, lifestyle, and goals, then built a plan that felt genuinely tailored to me. By the end of our training block, I ran a 35-minute PR on the NYC Marathon course (and my fastest marathon yet!).'

    Ben, NY Marathon

  • 'Working with James and his online platform has been fantastic. I attempted my first half marathon last month, and James's program offered clear consistent weight workouts and run plans that gradually built my strength and endurance to meet my goals for the race and it was fun doing it. The app-based interface also allowed me to be in touch with James for any and all of my questions. It's been a very rewarding experience. Thanks James!'

    Naeema, Royal Parks Half

  • 'James has been incredibly supportive and adaptable throughout my training journey. As a mum with a young baby, finding the time and energy to train wasn't always easy, but James tailored my plan perfectly around my schedule. His constant encouragement and moral support kept me motivated, even on the tougher days. I wasn't originally a runner, but thanks to his guidance and coaching, I not only completed my half marathon — I beat my goal time. I couldn't have asked for a better coach!'

    Hind, Palma Half

  • 'Your ability to listen, adapt, and create a plan that truly worked for me - not just in terms of performance, but also my schedule and well being - made all the difference. I can't thank you enough for your patience, encouragement, and expertise throughout this training session. I couldn't have done it without you!'

    Hinna, Tokyo Marathon

  • 'James has introduced me to new coaching methods and increased my interest in metrics / heart rate training. The results have been fantastic and I can't wait to achieve more running PBs with his expertise!'

    Hannah, Richmond 10km

Same pace,
less effort.

Same pace with
less effort.

Same pace,
less effort.

A 2025 meta-analysis reviewed resistance training across long-distance runners with an average age of 36. Total mileage stayed the same across all groups.

But running efficiency was completely different.

Without strength training

Muscles work harder at the same pace. The final miles feel disproportionately harder. You slow down from inefficiency, not fitness.

With structured strength training

Muscles move more efficiently at the same pace. Running economy improves significantly and risk of injury is reduced. Stronger runners are faster runners.

Muscles move more efficiently at the same pace. Running economy improves significantly and risk of injury is reduced.

TASINAFO-JÚNIOR — PUBMED, 2025 · 80 RUNNERS ANALYSED · AVERAGE participant AGE 36

TASINAFO-JÚNIOR — PUBMED, 2025 · 80 RUNNERS ANALYSED · AVERAGE participant AGE 36

Resistance training significantly improved running economy in long-distance runners.

This is why strength training belongs in every runner's programme. Not to make you bigger, but to make every mile feel easier.

A programme with a shape to it.

A programme with a shape to it.

Every programme starts with a video call. We establish your goal, your current fitness, and your race date to build everything around it.

Every programme starts with a video call. We establish your goal, your current fitness, and your race date to build everything around it.

01
Assesments
A time trial and strength assessment in week one. Real data used to prescribe your exact training paces.
02
BASE
Aerobic foundation built. Strength work introduced to improve running economy and protect against injury.
03
BUILD
Where the real work happens. VO2max sessions, threshold runs, and long runs that build the endurance your race distance demands.
04
PEAK
Race-specific preparation. This phase prepares your body to perform on the day
01
Assesments
A time trial and strength assessment in week one. Real data used to prescribe your exact training paces.
02
BASE
Aerobic foundation built. Strength work introduced to improve running economy and protect against injury.
03
Recomposition
Planning and executing comprehensive strategies for digital success.
04
Results
A brief description of this amazing project and what makes it special.

A system that gets results.

A bespoke running and strength plan
Built around your race and your schedule. Updated monthly.

What's included?

Every single element is created for you, adjusted as you progress, and supported week by week.

£249

/month

Running and strength plan built around your race and schedule

Running and strength plan built around your race and schedule

Prescribed training paces for runs, updated as your improve

Prescribed training paces for runs, updated as your improve

Weekly check-ins with London Fitness Guy

Weekly check-ins with London Fitness Guy

Daily app messaging- questions answered same day

Daily app messaging- questions answered same day

Progress assessments built in from start to finish

Progress assessments built in from start to finish

End-of-phase review call to plan what's next

End-of-phase review call to plan what's next

No progress in your first month. Full refund, no questions asked.

Cancel anytime after 3 months. Most clients stay, because it works.

Need more information?

Apply for a consultation call

Find out if this is right for you.

Apply for a free consultation call. Tell me about your goals and I'll reach out on WhatsApp to see if we're a good fit. No obligation.

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Answered honestly.

90% of clients are new to online coaching. You aren't alone, check to see if your question has already been asked.

Do I need a gym membership?

No. The strength sessions can be built around a gym or home setup with dumbbells. You'll confirm your equipment during onboarding and the plan is built around what you have access to

Is this suitable for a beginner runner?

Yes. Whether you've never run a race or you're chasing a new PB, the programme starts with a time trial to establish exactly where you are and builds from there

How is this different from a running app or generic training plan?

A running app gives everyone the same plan. This is built specifically for you — your race, your schedule, your current fitness level. Your paces are prescribed from real testing data, your plan updates monthly as you improve, and I am available every week to review your progress and adjust the programme.

Do we receive weekly support?

Yes. A weekly check-in is built into every week of the programme. You also have direct messaging access for questions, form reviews, and any adjustments needed between check-ins.

What happens if I travel frequently?

Travelling frequently is no problem. I've built programmes for clients in hotel rooms with nothing but a pair of trainers. You tell me where you're going, I'll make the plan work around it.

How do I access the workouts?

Everything is delivered through the LFG coaching app. Your runs, strength sessions, prescribed paces, and check-ins are all in one place.

Is there a minimum membership period?

Yes — three months. This reflects how long meaningful fitness adaptation actually takes. Most clients stay well beyond that because the results keep coming.

What if I want to cancel?

After your 3-month commitment, you can cancel any month with no questions asked. Most clients don't because by that point, the results speak for themselves.

This isn't a generic plan, this is 1:1 coaching built for YOU.

Book a free consultation call with London Fitness Guy.